Medical Journal of Mashhad university of Medical Sciences

Medical Journal of Mashhad university of Medical Sciences

Investigating the Factors Affecting the Development of Educational Marketing Using Three-Branch Theory

Authors
Neda Haji Aliakbari 1
Nader Soleimani 2
Hamid Shafizadeh 3
Seyed Mosa Tabatabaee 4
1 Ph.D. Student, Department of Educational Administration, Garmsar Branch, Islamic Azad University, Garmsar, Iran
2 Associate Professor, Department of Educational Administration, Garmsar Branch, Islamic Azad University, Garmsar, Iran. (Corresponding Author
3 Associate Professor, Department of Educational Administration, Garmsar Branch, Islamic Azad University, Garmsar, Iran
4 Assisstant professor, Departmant of cognitive scienses, faculty of psychology and education sciences, Semnan university, Semnan, Iran
10.22038/mjms.2019.14541
Abstract
Abstract
Introduction: The purpose of this study was to investigate the effective factors on the development of educational marketing in technical and vocational education with the application of three-branch theory.
Methods: ­ The present research is a combination of exploratory research that was carried out field experiment. The statistical population of the study consisted of all professors, managers and instructors of applied and scientific universities and technical and vocational centers of Tehran. Sampling was a purposeful and snowball sampling. In the present study, in order to design the conceptual framework of the research, three-branch theory was used. The research questionnaire was a researcher-made questionnaire. Topsis method was used to select the ranking of these factors. All data analysis process was performed using BT TopSis SoLver software.
Results: The results of this study showed that 10 factors were identified as factors influencing the development of marketing education in technical and vocational education after the interviews were conducted.
Conclusion: The factors of service and product training were the most important factors among the factors influencing the development of marketing education in technical and vocational education.
Keywords
Educational Marketing
Three-branch theory
Medical Journal of Mashhad university of Medical Sciences
Volume 61, supplment1
January and February 2019
Pages 183-189