Presenting a conceptual model of factors affecting the performance of sports production companies in Iran with emphasis on employee commitment at the macro, medium and micro levels

Document Type : Research Paper

Authors

1 PhD Student in Sports Management, Shushtar Branch, Islamic Azad University, Shushtar, Iran.

2 Department of Physical Education and Sports Sciences, Arsanjan Branch, Islamic Azad University, Arsanjan, Iran.

3 Assistant Professor, Depatment of Sport Management, Yadegar Branch of Imam Khomeini, Islamic Azad University, Tehran, Iran

4 Associate Professor of Sports Psychology, Islamic Azad University, Shushtar, Iran.

Abstract

Introduction: Sports production companies under the name of "private organizations" to earn money by selling sports goods and services and thus improve performance and need a model that can affect the factors affecting the company's performance. Therefore, the present study was conducted with the aim of presenting a conceptual model of factors affecting the performance of sports production companies in Iran with emphasis on employee commitment at the macro, medium and micro levels.
Methods: The statistical population of the study was all sports production companies in Iran. To design a measurement tool, a preliminary list was prepared according to the texts and approaches, and an initial questionnaire was developed by conducting interviews and opinions of experts and specialists. Formal and content validity methods were used to assess the validity. To determine the reliability, Cronbach's alpha coefficient was calculated, which indicated the validity and reliability of the questionnaire. Data were analyzed using SPSS version 19 and LISREL 8.8.
Results: The results showed that the presented model of the research has a good fit and the commitment of employees at three levels of linen, medium and micro 0.63 explains the changes in the performance of sports companies.
Conclusion: The findings showed that the work commitment of employees with macro, medium and micro levels can affect the performance of sports production companies.

Keywords

medical journal of mashhad university of medical sciences
Volume 62, December
November and December 2019

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