Sociological factors of women and girls' tendency to model in Tehran (Case study: Women and girls over 18 years old in Tehran)

Document Type : Research Paper


1 Ph.D Student of Sociology, Bushehr Branch, Islamic Azad University, Bushehr, Iran.

2 Associate Professor, Department of Sociology, Bushehr Branch, Islamic Azad University, Bushehr, Iran. (Corresponding Author)

3 Assistant professor, Department of psychology, Bushehr Branch, Islamic Azad University, Bushehr, Iran.


The aim of this study was to investigate the sociological causes and factors of the tendency of women and girls over 18 years old in Tehran to model. The research method is quantitative and "descriptive / analytical" survey. The statistical population of the present study was all women over 18 years of age in Tehran. The sample size was determined based on Cochran's formula of 385 people, which we increased to 400 items. The tool was a questionnaire and the sampling method was a multi-stage cluster. To examine and analyze the research questions, first the normality of the data was examined using the Kolmogorov / Smirnov test and after determining the normality of the research data, the relationship between the variables and Pearson correlation coefficient was used using the software. SPSS 22 software was measured and at the end, Emos 24 software was used to evaluate the goodness of fit of the variables of the main hypotheses of the research. Findings show between social class, body satisfaction, mass media use, cultural consumption, cultural capital (embodied, objectified and institutionalized), economic capital, social capital (social cohesion, membership). There is a significant and positive relationship between the tendencies of Tehranian women and girls in social networks, but there was a significant and inverse relationship between the variables of religious belief and religious rites and the tendencies of Tehranian women and girls. And the girls of Tehran are obvious, revolving around the identity of fame and individuality.


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