Providing a mediated consumption framework in sport

Document Type : Research Paper

Authors

1 PhD Student, Department of Physical Education and Sport Sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran

2 Department of Physical Education and Sport Sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran

Abstract

The current research was designed and implemented with the aim of presenting the framework of mediated consumption in sports using a systematic review method. The current research method is developmental in nature، in terms of descriptive-analytical strategy، and in terms of the method of doing it، it is based on the path of qualitative synthesis (systematic review). The research field for determining the indicators included all the scientific articles and documents related to mediated consumption in sports as a criterion. The research sampling method was used by the systematic review of articles from scientific sources such as Google Scholar, Scopus and Web of Science in the period from 2000 to 2020. Finally, 28 articles were finally approved. Using the CASP tool، it is possible to measure the validity of the results obtained from meta-composite analysis، and the degree of coordination and the agreement coefficient of the coders in the review of the articles and the coding of the indicators was used using the Kappa coefficient. In this study, the Kappa coefficient for coding by two researchers was 0.84، which indicates high reliability. According to the findings, a conceptual framework was presented based on the meta-analysis (systematic review) of the empirical and theoretical background of mediated consumption in sports, where the consumer as the main axis is influenced by the media and media interaction with the sports industry, and mediated consumption In this framework, 4 dimensions are proposed in the form of 9 axes and 34 indicators. In this research، based on the analysis and combination of identifying factors، a conceptual framework of mediated consumption in sports was presented, in which the effect of each of these factors on consumers and the sports industry is specified.

Keywords

Medical Journal of Mashhad university of Medical Sciences
Volume 68, Issue 1
March and April 2025
Pages 243-257

Files

Share

How to cite

Statistics