Document Type : Research Paper
Authors
1
Ph.D student, Department of Business Management, Faculty of Management and Economics, Tehran Science and Research Branch, Islamic Azad University, Tehran, Iran
2
Professor, Department of Business Management, Faculty of Management and Economics, Tehran Science and Research Branch, Islamic Azad University, Tehran, Iran. (Corresponding Author)
3
Associate Professor, Department of Business Management, Faculty of Management and Economics, Tehran Science and Research Branch, Islamic Azad University, Tehran, Iran.
Abstract
Introduction: Tourism, with all the scientific and philosophical themes that lie in it, has economic and social consequences, which is expected to be one of the biggest effective drivers in the social field, especially the environment, health and community health, and modern tourism is one of the influential elements in reducing pollution. It is environmental and improving the health of people in the society. The main goal of this research is to design and explain the development process model of modern (virtual and electronic) tourism in the direction of promoting the health of society and preserving the environment with the foundation's data approach.
Methods: In terms of purpose, this research is a practical development, and in terms of nature, it is among qualitative researches. The experts were identified by purposeful and snowball sampling methods, and according to the sufficiency of the data, a total of 23 experts were interviewed.
Results: The qualitative results of the analysis of the interviews showed that in the causal conditions; creativity and innovation of experts, participation and teamwork, organizational perspective in the central category; Tourism culture, strategy and planning, training and skill enhancement and market management and service quality in contextual conditions; motivations and goals, performance management and support management. In relation to intervening conditions; The structures of tourism and the formulation of laws and regulations and the consequences of promoting health and preserving the environment, creating employment and sustainable income have been identified.
Conclusion: According to the research results, it can be said that the desired model has a good fit.
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