نوع مقاله : مقاله پژوهشی
1 گروه مدیریت، واحد قم، دانشگاه آزاد اسلامی، قم، ایران
2 گروه حسابداری، واحد قم، دانشگاه آزاد اسلامی، قم، ایران (نویسنده مسئول)
3 گروه مدیریت، دانشگاه قم، قم، ایران
4 گروه مدیریت مالی، واحد اسلام شهر، دانشگاه آزاد اسلامی، تهران، ایران
عنوان مقاله [English]
Introduction: Financing is one of the most important challenges for entrepreneurs and businesses to start and continue their activities. The crowdfunding method is an innovative approach to attract micro capital in various projects including health. The current research seeks to provide a model of factors affecting the success of crowdfunding in the health field.
Methods: The current research has an applied nature in terms of orientation and its methodology is quantitative. The theoretical population of the research is financing experts in the health field and crowdfunding experts. The sampling method was done in a judgmental manner according to the expertise of experts in the fields of financing and crowdfunding in health projects. The sample size in this study was equal to 10 people. Research factors were extracted through literature review and interviews with experts. In the following, two questionnaires of expert evaluation and effect evaluation were used to screen and analyze the effects of factors, respectively. These questionnaires were analyzed with two methods fuzzy Delphi and fuzzy Dematel.
Results: 22 factors were extracted through literature review and interviews with experts. Among the research factors, 10 factors had defuzzy values higher than 0.6 and were selected for the final analysis. The effectiveness of the remaining factors was evaluated with fuzzy Dematel. According to the net effect index, the factors of specialized consultations to entrepreneurs in the field of health, entrepreneur's education and expertise, entrepreneur's previous experiences in the field of health, environmental effects of the project and defined project quality respectively had the highest effect.
Conclusion: The practical proposals of the research were presented according to the most effective factors. The practical proposals of the research were: using the capacity of growth centers, science and technology parks and accelerators and FinTechs to increase the capabilities of entrepreneurs, entrepreneurs' attention to specialized knowledge in the field of health and related projects, entrepreneurs' focus in advertising on previous experiences, attention to social, cultural and environmental dimensions along with economic factors for project evaluation, and definition and analysis of quality improvement indicators for health projects.